Strategic branding and Squarespace web design for small businesses with big ideas
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 
 
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ELYSIAN COFFEE ROASTERS

COFFEE THAT’s GOOD FOR YOU AND THE WORLD

 

The Situation

Elysian Coffee Roasters is committed to creating a positive impact on the coffee drinking — and producing — worlds. Not only do they aim to source and sell the most fairly traded beans available, they also know how to give back.

Their founder, Shane Mulligan, approached Free the Robot to help pull his existing brand elements together (a logo from an online generator and a powerful brand story) to create a cohesive, professional, but still playful brand identity.

The Solution

Given the importance of coffee sourcing to this client, we crafted a brand centered around their source countries. To make the single origin varieties stand out more on the shelf, each country was given its own color and custom illustration.

Paired with vibrant jewel tones, the labels and bags lends the brand an adventurous feel and reinforce the relationship between the coffee varieties and their respective countries.

Our Favorite Part

We used the beautiful patterns and textiles from the countries where Elysian sources to inspire a custom illustration for each variety of coffee.

Also, knowing every cup we brew is helping combat malnutrition in across the globe makes each sip that much more delicious.

 

What we did:

BRAND IDENTITY

BRAND STRATEGY

PACKAGING DESIGN

Illustration

Iconography

Art Direction

Infographic Design

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The Color PalEtte

The bold, jewel-toned colors were also inspired by the vibrant artwork and textiles from the countries where the coffee is grown and founder’s desire to bring more playfulness and fun into the brand’s personality. We also loved how the vibrant colors pop against the craft paper bags in which the coffee is being packaged.

 
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