Strategic branding and Squarespace web design for small businesses with big ideas


Skateboard Social Media Post Mentality Movement.jpg


for therapist and personal trainer Christina Rogers, LHMC,
based in St. Petersburg, FL.


The Situation

As a lifelong athlete, Christina knew firsthand the connection betweenphysical and mental health. After graduating with her M.A. in Clinical Mental Health Counseling, she couldn’t wait to share all she had learned through her own innovative idea for a counseling practice that bridged the gap between physical and mental health .

Christina had the knowledge and the deep desire to build her business , but to truly reach and help people, she needed a professional looking platform and voice with which her dream clients could relate.

The Solution

Christina’s passion and drive to help others is truly inspiring, which is whywe were so thrilled to have a chance to partner with her to develop a brand identity for her business. We walked Christina through a naming and brand strategy workshop to help her crystallize her audience and messaging. With that in place, designed a contemporary visual identity that connects with her ideal clients. We also designed and developed a website for Christina that allows her to manage her growing counseling business everyday and easily update her site.

Our Favorite Part

The Photography.

In our initial conversations with Christina she told us she wanted her brand to visually represent her personality and approach. With this in mind, we curated a library of photography that reflected her beach-y location, chill vibes, and adventurous spirit.


What we did:


Logo System Design

Web Design



The Wave Icon

Since Christina is inspired by waves and the ocean, we wanted to incorporate that idea into her visual identity. We used a picture of the wave tattoo Christina has on her arm to create a custom icon that we used throughout the design. The flow of the ocean also influenced her brand photography, voice, and social media graphics.

Social Media Marketing Mentality Movement Wave Own Your Story.jpg
43185943_317260315672534_3886536436094074880_o (1).jpg
Mentality Movemenrt iPhone X Mockup.jpg